As we all know and hope for, in less than a year we, the seniors, will be graduating (hurrah!). But aside from all the stress that we get from the academic requirements that we have to accomplish, one of the biggest challenges this year is preparing for our graduation picture. Even if we have to endure sleepless nights due to studying doesn’t mean we also have to look like zombies. Who would want to look like that and have that particular picture published in the Aninag (UP yearbook) for eternity?
Sad to say, I’ve only invested a little effort in this graduation picture business. Although I already decided that I’ll probably be cosplaying some famous character from a book for the creative shot, the only thing I’ve really invested in are beauty soaps.
So where does Social Media come in?
“Social media is media that is created by the people. It is a treasure chest of information that is accessible to anyone who wishes to explore it. It is an extension of people’s lives. It is a place where people talk, inquire, share opinions and influence content. It is where we can build or destroy our reputation and image. It is our perspective of the world.” – Organizational Communication 152, a.m. class
Well, I know that preparing for the grad pic takes a lot of time and effort, especially skin care. So last semester, I was already browsing for an effective soap to make my skin a little bit fairer. Since I’m not an experienced buyer, I consulted forums and blogs before I decided on a brand.
Since social media is created by people, or in my case, other consumers, others (me) trust its content. In one of the forums that I’ve read, people were discussing soap x. From the discussion, I found out that soap x was too strong for those who have sensitive skin so people from the forum advised that people with highly sensitive skin should consider buying a different brand. Other consumers who’ve read this forum actually believe this and were posting “thank you” messages to those who shared the information.
And it’s not just when I was browsing for a whitening soap. Lately, I’ve also been reading different netbook reviews to help me decide which netbook to buy. For gadgets, I usually go Yugatech, a techie blog, and read about the products I’m interested in. Gadgets are really expensive so you have to know from other users if the product is really of high quality or not. Because of social media, I was able to know which products are good and worth buying.
Social media is a lot more than what I’ve written here. This was just a personal experience and insight about is. It is not limited to influencing us in our decision making, just like what happened to me. It can be an avenue for co-creation, where everyone can contribute information. It can be a venue for conversation, where anyone can talk about anything under the sun. And it can also be a path openness, community, and connectivity, where people can interact with others to share similar experiences and common interests. Anyone can do more with social media. We just have to maximize the resources that it gives us.