There is a big difference between image and reputation. Image, is what you project to other people. It is also what people tell you. Reputation is the view of the people who know you.
In an organizational context, having a good image is good. But having a good reputation is better. Companies who lose their good reputation also loose good opportunities at the end of the day. People want companies that have a good reputation especially regarding the quality of the company’s products. It is important that companies take care of their reputation so they would keep their customers as well.
Personal Image and Reputation
However, this is not really the main concern of my post today. Today’s post is revolves on image and reputation in the individual level. Like companies, people should also take care of their reputation. Because of social networking sites, people had become open to sharing their thoughts and ideas on the internet. This is not a bad thing. But we must remember that whatever is posted on the internet can be available to anyone.
Status messages, blog posts, photos, videos, and other information about you can be t seen once your name is Googled on the internet. So who’s interested in these information? Your friends? Maybe yes. But the people who usually do this are the ones involved in your employment, the Human Resources personnel.
Let me talk about the concept of foreverism. According to the urban dictionary, the term foreverism refers to something that continues forever. If place this in the context of the internet, anything that you post or is something posted about you will remain there forever unless it is deleted. It’s good if you posted the content yourself, you can delete it, but what if it’s posted by someone else? If it says something not so good about you, then you have no access to it. A good example for this are the scandals of celebrities. Once, they are exposed, news are immediately posted by gossip websites. The content on the websites will remain there and these can be seen by their future children and grandchildren.
The contents that are posted about us become our personal branding. It doesn’t matter if we posted it ourselves or if it was posted by someone else. As long as it is about us, then a part of our personality is reflected by it. It becomes are marketing strategy to get accepted or not get accepted by the organizations we apply for. The contents written and captured about us says a lot of things. That’s why we should always be careful of our actions think twice before posting something on the internet.