Yes, there is a new kind of corporate talk that organizations should adopt, and it’s all about YOU, the customers.
In one of my earlier blog posts, I discussed the break-up of organizations and customer because of several factors such as treating the consumers as passive audiences, not reaching out to consumers, and not adopting to change. This time, I’m going to discuss how to keep the customers through a new corporate talk.
Customers want organizations’ messages to have humanity in them. They want something that is interesting, generate emotions, or maybe even make them laugh. These messages are called messages with meaningful value.
For a message to have meaningful value, it should fall unto at least one of these categories:
- Helpful – It should make our lives easier and convenient. It should serve its purpose in addressing a need. Also, it should be able to solve a problem.
- Educational – If a message is educational, you should learn something new from it and add something to your body of knowledge. You should develop a deeper understanding of a subject matter. It should validate assumptions and beliefs, and sometimes change false assumptions and beliefs.
- Inspirational – The message should include success stories to inspire people. It should drive you to do or create something new.
- Entertaining – There should be emotional affinity to the content.